The marketing agency is a world which is constantly in flux. From search algorithm updates to evolving website design style. It’s getting harder and harder for businesses to stand out to their target audience. For entrepreneurs who want to ensure their business stays relevant, visible, and successful, they need to make marketing as much of a priority as any other aspect of their company.
Your business’s marketing strategy isn’t something that should be overlooked—or worse, put in the hands of an intern. All it takes is one wrong move and your company’s brand, reputation, and entire future could be in jeopardy. Make sure your marketing strategy is always in the hands of professionals. Hiring an agency will ensure your business and brand always gets the professional attention it deserves.
The choice to hire a marketing agency will come at different times for every company, but it’s a choice you shouldn’t take lightly. Let’s take a look at some of the reasons why you should hire a digital marketing agency to take care of your business’s marketing needs.
Why Should I Hire a Digital Marketing Agency?
Hiring a digital marketing agency is a cost-effective strategy for companies looking to improve sales and grow their business. Digital marketing agencies help companies attract new customers, improve brand awareness, and generate more revenue.
You’ll get access to expert knowledge:
If you’re relying on a single in-house marketing specialist, you’re extremely limited in what strategies you can focus on. Just because someone is experienced in paid ad campaigns doesn’t mean they can also shoot a quality commercial. With a full-service agency, you have access to more services and a team of experts in their respective fields. Having a suite of creative and technical professionals at your beck and call gives you more growth opportunities than a limited in-house team ever could.
You’ll save money (and still grow):
A lot of people think only large businesses can afford to hire a marketing agency—they’re wrong. In reality, it’s often cheaper for small businesses to outsource marketing to an agency instead of hiring a full in-house team. Hiring and retaining in-house employees is expensive. Recruiting costs, benefits, sick days, payroll taxes, health insurance, and training can quickly become too expensive for small or medium size businesses to sustain. And since one person shouldn’t handle every aspect of marketing, you’d need to hire a team—increasing costs dramatically. Instead of using that money for those internal costs, agencies put it directly back into your business so you get a better ROI.
You’ll get precious time back:
If you’re a small business owner or solopreneur, you’re probably used to doing everything yourself. That DIY mentality is great when you’re getting your company off the ground—but as it grows, you’re going to have to delegate. There are simply not enough hours in a day for one person to successfully run your marketing on top of the multitude of tasks that need to be accomplished for your business to thrive. Once you outsource that work to a marketing agency, you’ll be able to use your new free time to focus on other parts of your business.
You’ll get access to better tools and data:
There are lots of free marketing tools out there, but they often don’t provide helpful data until you upgrade to a paid version. If you’re a large company with an internal team, it’s worth it to invest in those tools yourself. But for small businesses, that might not be financially possible yet. Once you start working with an agency, you get access to those pricey analytics tools and will receive more actionable insights that move your business forward.
You’ll get an unbiased perspective:
Your company is like your child—it can be hard for you to see problems since you’re so close to them. Since agencies are a step removed from your business, it’s easier for them to point out concerns without personal feelings getting in the way. An in-house marketing team is going to be nose-deep in your company 24/7. That can make it hard for internal employees to look at a marketing strategy from an unbiased perspective. An agency’s outside perspective will help you see what is—and isn’t—working in your company. They can also bring up marketing concerns that in-house employees may be nervous to express.
The Bottom Line
Hiring a marketing agency is one of the most responsible things you can do for your company. It shows you take your business’s future seriously and are willing to do what it takes to see it succeed. If you’d like to know more about how 9east marketing can help your company grow, please fill out our form at the bottom of the page and we’ll get in touch with you right away.