How to Develop a Business Vision

Having a business vision is important for your success in business, but to achieve your vision, your core team member’s values and goals must align with those of your business. Without this, your team members are sure to feel disconnected from their work as well as your company.

As the owner of a business, your venture is important to you. It requires a lot of time, energy and commitment to get something off the ground. If you can ensure that your team members are also devoted to your business, then its growth will flourish. Help your team members to see the value in their contributions by adopting the vision you have for your business.

Following your business vision

This first most important step in sharing your vision with your team members will seem like a no-brainer, but it will assist your new team members to find a place in your business, fostering their engagement and productivity. Make sure that your team members are aware of how their contributions will assist in fulfilling your core business goals. Encourage them to take pride in the importance of their work. This will ensure they complete every project with their best efforts.

Explain why you’ve assigned your team members certain tasks, and check that they can see the validity in their contributions. Team members are more likely to work towards your goals if they understand why they’re doing it. Show them where you will take them by being clear about your leadership vision. Ensure that you give recognition to your team members when they do accomplish goals that align with your company’s vision.

It can often take more than just communication to help your team members to associate themselves with your company’s vision. Team members may want solid facts about your business strategy and your current and previous successes before they take on your goals. Sharing this information should not be deemed as demanding or onerous.

As well as this, commit yourself to listening to your team members thoughts and questions about your company. Always attempt to solve any concerns they may have because it is an excellent way to engage your team members.

Getting your team members on board with your company’s vision is important for giving them a sense of purpose in their contributions. Aligning your team members values and goals with your own will help your company to grow and succeed. Importantly it will inspire your team members to work to their best ability, and stay committed to the vision and best interests of the company.


Read Old Principles, New Ways of Thinking for great business growth tips from 9East Managing Director, Amjad Khanche.